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Search Engine Optimisation London | SEO

Why Search Engine Optimisation?

Do you have a website and struggle to get any web site visitors? Do you want more quality traffic?

If you find yourself answering yes to either of the above questions or you simply want to make sure your site is optimised to its fullest potential then you have come to the right place.

Search Engine Optimisation is one of the most popular and effective ways of advertising in the twenty-first century. Search engines such as Google, Yahoo! and MSN receive millions of search queries every day, which is why it is so important to been seen on these engines because if your website is not search friendly then your competitors sites are!

What to know about SEO:

  • On-page seo
    • That's the seo that needs to be done on your site
    • Putting the keywords in the right places (url, titles, headers meta's etc.)
To get your on-page seo work done properly you need a dedicated seo-expert who spends the time it takes to alter your current site, just so that the search engines know better what the site is about and which pages to rank for which keywords, when that's done your site is optimized for search engine to be able to read the site right.
  • Off-page-seo
    • That is the seo where other sites are involved
    • Getting links from other web sites (anchor text links from related pages with good PR)

But it will take more than that, as there are plenty of sites trying to rank for the same keywords. To Google links are like votes, the more votes you get the higher you will rank for the keywords used in the links and on your pages.

There are many different ways to get links. We offer 3 types of manual link building service to help your rankings go up and so get more traffic for your web site:

Top 5 Mistakes in Web Site Optimisation

1) Web Site Optimisation Mistake #1: Lack of Targeted Keywords and Phrases

A lack of targeted keywords and phrases can make or break your site. When a searcher goes to a search engine or directory and types in a keyword or keyword phrase that you would like to be found for - but you don't have these particular keywords and phrases on your site - then that searcher will most likely not be able to find you.

2) Web Site Optimisation Mistake #2: Poorly Written Content

Site content is the absolute number one draw for both search engine spiders and search engine/directory users. If your content is badly written, is never updated, or is not relevant to what you want to be found for, than your site is neither search engine friendly or user-friendly. In addition, your content absolutely must have targeted keywords and phrases (see mistake number 1). Well-written content is what search engine spiders feed on, and content is the key to high rankings.

3) Web Site Optimisation Mistake #3: Black Hat SEO Techniques

Black Hat web site optimization includes techniques that are unethical and frowned upon by search engine spiders. These techniques include keyword stuffing, doorway pages, invisible text, and more. These practices actually do raise your site ranking. However, search engine spiders have become very aware of Black Hat seo techniques and can spot them pretty easily (and ban your site). Don't go for the quick fix; learn how to optimize your site for the long haul.

4) Web Site Optimisation Mistake #4: Using Meta Tags Improperly or Not At All

Meta tags include title tags, keyword tags, and description tags. While not the absolute most important component in Web site optimization (that spot is reserved for keywords and content), they do have an important part to play. Make sure to include all these tags in every page of your site, and target them for each individual page.

5) Web Site Optimisation Mistake #5: A Badly Designed Site

Ineffective site design includes lack of clear navigation, poorly designed frames, and large,load-intensive graphics. Search engine spiders can actually be blocked from crawling sites that are not well-designed, so it's a major part of Web site optimization; plus, if users can't find what they want on your site quickly, they'll find another site.

We have a dedicated Search Engine Optimisation Team. Email Us for a quotation.

 
 
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