The principle of writing an informative article about your topic and distribute the article with article submissions is one of the oldest link building tactics around, because it offers as well quality as quantity and it’s obviously here to stay.
Where it comes down to is very simple; the article will be about the topic of your site = related – good, then there are links included pointing to your site: anchor text and deep-linking – good and good, for 3 links and those can even be 3 totally different sites. Syndication means that other sites copy/paste your article from the article directory and when that results in a good pagerank; these links have really all the requirements of really good links; related, anchor text, deep-link and high PR.
But it does all start with a quality article, that’s the part that makes it a bit more expensive than other options. Then again one of the biggest advantages of article writing and article submissions is that the more you do it the better it gets, especially if you start with creating your own article accounts.
Like always with link building web sites; although there are at least 1.500 article directories out there, only about 150 of them are worth it to submit to.While those articles in the article directories are all copies of each other. Google stops counting after 70-80 copies.
While there are other sites using the article directories to find content to post on their own sites and so you get even more links, many times with better pagerank.
Because a professional native English writer cost money, and can’t be an expert in just any topic, it’s important to come up with decent, informative, serious content for the writers to work with. They will do additional research, but mostly write for you an article that reads like an article; with a beginning, the middle and an end.
There are 2 story lines during an article link building campaign;
- Writing and submitting the articles
- The article accounts
Both of them need to be done weekly or monthly at least 6 times. But the article writing and submissions are each time the same process, while the article accounts works in different steps and is a work in progress. This makes it a slow process, but it’s building a strong foundations for your link profile.
Once you do have good rankings, other sites will try to jump over you, as long you keep investing as well in article writing and submission, as in the maintenance of the article accounts, each time you get much more and better results which will keep you ahead in the competition.
Like any other link building tactic article service have its advantages, but also disadvantages.
For example; you need to build it up slowly, this while the effects of blog commenting is almost instantaneous. So, that’s why it’s ok, to plan for example 1 article writing and submissions on a monthly bases, that way it will take about 6 months to start seeing some good results from it. But as long you also combine it with other link building tactics like blog commenting and directory submissions.